Addressing the Emotion of Animal Welfare

Guest Blog By Gayle Smith

Animal activists are successfully influencing the consumer’s view of animal welfare by appealing to the core values people believe in, such as compassion, justice, fairness and freedom.

During a recent meeting in Nebraska, a slide depicted two photos. One was of caged laying hens, and the other was a small cage containing two parrots. The message was obvious – why do so many of the public oppose the housing situation for the laying hens, but see no problem with the quality of life of the parrots?

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