By Matt McIntosh, Farm & Food Care
Do you see pictures like this from time to time? If so, do society a service and call rubbish.
Contrary to what such images imply, our food didn’t drop out of the comic book universe. It may have been produced in part with science — and some pretty incredible science at that — but such science hardly looks as controversial as sticking a tomato with a needle of malignant looking kool-aid.
I don’t know who takes the time to make these images, but the purpose behind doing so is, without a shadow of doubt, to misinform and frighten. I’d like to think that the designers genuinely don’t understand the science against which they rail, but it is perfectly plausible, of course, that they are well aware of how misleading such visual creations can be.
These pictures reduce food science technology to a level akin with antagonists from the Resident Evil franchise – you know, the Umbrella Corporation’s cronies and their zombie-spawning pharmaceuticals.
Assuming, then, that there is some kind of article or information accompanying the picture, can a person trust it? Likely not.
Here’s a typical example of something I see on an all-to-frequent basis. It’s titled “FDA finally admits 70 per cent of chicken contains arsenic,” and there are some major issues right from the start.
First, the article appears on what is, essentially, a blog site and not a legitimate news source. Second, the article features an image of a chicken being injected with some kind of tan liquid — a practice which exists solely in the mind of the image creator. Third, the very title of the article implies a distinct slant on the part of the author which, coincidently, seems to be a New York media production company with some very strong views on many science-y things.
Upon reading, we learn that a treatment for chickens produced by Pfizer – one of those pharmaceutical companies – is leaving traces of inorganic arsenic in the livers of chickens; the Food and Drug Administration in the United States has, as it says, “finally admitted” to the problem, and somehow manages to simultaneously condemn water companies by saying “the level of inorganic arsenic found in the chicken livers is equivalent to the amount of inorganic arsenic found in an eight-ounce glass of drinking water.”
The easy (and wrong) conclusion? Americans must be ingesting dangerous levels of arsenic whenever they eat chicken or drink water.
Of course, this conclusion is completely contrary to what the Food and Drug Administration said on the issue – there’s really nothing wrong with chicken, or water for that matter – but that’s almost beside the point. With so many things initially wrong with the piece – multiple misleading and fabricated pictures, a clear slant in the title, and an unaccredited information source – a person should, theoretically, never even get as far as the first paragraph.
If that were the case, though, I wouldn’t be writing this.
People read, and people listen. And not just disconnected, uneducated folks either — articles and images like this do nothing but perpetuate ignorance. Stemming the spread of this type of visual drivel comes down, at least in part, to critical thinking.
We live in a fast-paced world, and often don’t have the time or mental energy to research every issue in depth. Images of syringes sticking food products, though, should be an automatic red flag declaring “approach with caution.” They are ridiculous pictures, these things, and people employing them as fact should not be trusted.