Food Freedom Day— Canadian Food Privilege Is Inconsistent

By Matt McIntosh

It’s pretty hard to beat food. We need it, we like it, and it can be an incredibly significant part of who we are.

As any shopper knows, though, food can also be expensive.

The good news for us Canadians is our national food dollar isn’t actually that high. Despite what our grocery bills suggest, we have access to some of the highest quality – and cheapest – food on the planet.

Today, February 8, is “Food Freedom Day” in Canada. Determined each year by the Canadian Federation of Agriculture, “Food Freedom Day” is when most Canadians have made enough money to pay for their yearly food bill. Where the event lands each year is determined by comparing Statistics Canada data on average individual income ($32,464) and yearly food expenditures ($3,497).

Based on these numbers, the Federation determined Canadians spend approximately 10.7 per cent of their income on food.

Now, 10.7 per cent might seem like a sizeable chunk of your wallet, but it’s an astoundingly low number when analyzed in a wider geographical context. In a 2015 report by the United States Department of Agriculture (USDA), for instance, citizens of France – another highly developed western country with a particularly glorious culinary history – spend 13.2 per cent of their annual income on food, compared to 9.1 per cent for Canada. Canada and France may not have taken the top spot on the USDA’s list – the United States consistently takes first prize there – but both were still far into the upper echelons.

That same study, for instance, shows the Portuguese spend 17.3 per cent of their income on food, the Russians a whopping 28 per cent, and Nigeria, almost unbelievably, at 56.4 per cent. A similar 2013 report from the Congressional Research Service also put these countries in very similar positions.

Granted, the USDA and Congressional studies were created using different data than what the Federation used for Canada’s Food Freedom Day, but the point is the same – in the global scheme of things, only spending one-tenth of your income on food is pretty good.

The flip side of this is, of course, that Food Freedom Day hinges on what the average Canadian has to spend on food. When viewed within the confines of our own individual experiences – whether it be a trip to the market or a restaurant – food can certainly seem expensive. Indeed, Canadians spend so much money on food that affordability and rising costs are consistently ranked as one of our country’s top public concerns.

As can be assumed in a country as vast and rugged as Canada, different communities also experience vastly differing food issues. Canadians in the far north, just as one example, can spend a small fortune on everyday products such as milk and fresh produce. Contrast that to the experience to those of us living in Ontario’s deep south, and there’s little left in the way of meaningful comparison.

Food Freedom Day helps us understand and appreciate what we have as Canadians. We have choice galore, high quality, and relatively cheap products, and systems that help farmers, processors, retailers and everyone else maintain what is, essentially, a food-privileged society.

Food Freedom Day serves as a reminder that we are a truly lucky bunch. Many folks both abroad and in our own country do not have the same luxuries, and understanding the reasons behind that disparity is never a bad thing.

Solutions can’t be found if problems have no context, after all.

Students to Celebrate #CdnAgDay By Sharing the RealDirt on Farming

Next week, farmers and consumers across Canada are encouraged to share, tell, and post how they’ll be celebrating Canadian food on February 16, 2017, the inaugural Canada’s Agriculture Day.

University students, too, are gearing up to celebrate in several ways. Farm & Food Care reached out to universities and agriculture schools across Canada offering up copies of the Real Dirt on Farming  and call-to-action cards to hand out to non-agriculture students, staff, and visitors on campus.

The goal of the day is to encourage students and staff to seek out answers to their food and farming questions, directly from the students handing out Real Dirt magazines, or through online resources like www.RealDirtonFarming.ca, and through use of the #CdnAgDay hashtag on social media, from Facebook, to Twitter, Instagram, and more.

There’s still time to get involved! Whether it’s hosting a made-in-Canada meal, or Tweeting what you do on your farm each day, or as a student yourself, check out www.cdnagday.ca and scroll down to posted events, and to find images and graphics you can use to celebrate Canada’s rich food and farm culture.

 

More than Farming — Bringing Dairy to the City

By Stephanie Vickers, Farm & Food Care

“How do cows go the washroom?” “Why don’t you bring a real cow to school with you?” These are just a couple of the questions that Dawn Stewart hears regularly in her role as an Ontario dairy educator.

Stewart knew from the start that she wanted to help answer consumers’ questions about their food.

After acquiring a degree in nutrition, working at a private school for over a decade, and taking time off to raise two children, Dawn decided to get back into teaching- which is how she found the position of dairy educator with Dairy Farmers of Ontario. 

As one of 53 Dairy Educators in Ontario, Dawn Stewart and her partner do more than 900 presentations annually to school children in the Toronto area.

As a Dairy Educator, Stewart travels to schools in the Toronto area to talk about the dairy industry. Annually, she and her partner deliver more than 900 presentations to almost 23,000 students about dairy and farming. There are currently 53 educators in Ontario. In 2016, they did 9,403 presentations to 217,126 students across Ontario.

“It is especially important [in Toronto schools], because there are a lot of kids these days that don’t have the experience on the farm, and they don’t have any idea where their food comes from” says Stewart. Stewart is one of 50 regional educators in the province that are employed by Dairy Farmers of Ontario.

Once hired as a dairy educator, Stewart spent lots of time in training, visiting modern dairy farms to see how they are run. She and her colleagues also visited the University of Guelph to find out the milk is tested before going to the consumer, and a processing facility to see how milk is packed to be taken to the store.      

Stewart works with the teachers to make the content she talks about relevant to the curriculum. When going into the classroom, Stewart’s main goals are to have the kids understand:

  • How cows are milked, and the respect they receive on farms
  • To respect the food we eat, and the process it takes to get the food to the table
  • The different healthy options that are available, as well how easy it can be to pick those options
  • By talking with the students about where their food comes from, it allows them to better connect to the food they eat and gain a greater appreciation for the work that is required to get it from the farm to the table.

“It has always been important to me that students understand what constitutes good food and bad food, and how they can make those choices, so they can live heathy lives… and I think kids can have a more active role in the foods that they eat” she said.

Dawn Stewart talks to visitors at the Canadian National Exhibition’s farm display about dairy cows

One of her favourite memories as a dairy educator Stewart says, was during a session at a special education high school “We were trying to make butter and I asked the students to help me shake the whipping cream container. One student was very excited to shake the container, so I passed it to her and with the biggest smile on her face she began to shake… her whole body moved with a fabulous enthusiastic shake but the container did not. It made my day!”

If you would like to get more information on how you can get a dairy educator into a classroom in your area, visit their website www.education.milk.org   for contact information. The program is free and can be linked to the curriculum from JK to grade 8.

Celebrate the Food You Love on Canada’s Agriculture Day

We’re part of a vibrant, forward-thinking industry that feeds the world. This is something to be proud of and celebrate, whether you’re the one consuming the food or the one growing it. We have the opportunity to do that during Canada’s Agriculture Day on February 16.

Canada’s Agriculture Day is a time to come together as an industry to celebrate the business of agriculture and engage in positive dialogue about agriculture and food. It’s a time to showcase all of the amazing things happening in the industry and help consumers draw a closer connection to where their food comes from and the people who produce it.

The theme of the day is “Let’s celebrate the food we love”. And there are many ways to get involved and celebrate the day. Whether you’re interested in participating on social media, taking a personal farm or food challenge or getting your community involved, there are plenty of ways to share your love of Canadian agriculture and food. You can make it as small or as big as your imagination can make it.

Farm & Food Care encourages all farmers, agribusinesses, and consumers to think of a way of getting involved and then take action. Perhaps it’s handing out copies of The Real Dirt on Farming booklet at your local grocery store, bus station, campus centre or book club. Maybe it’s scheduling a talk to a local service club that day, or visiting a school or inviting a classroom of students to visit your farm. There are so many ways that you can celebrate Canada’s Agriculture Day and show consumers how passionate you are about food and farming!

Once you’ve got a plan, post your activity to the event section at www.AgDay.ca to help extend the reach. This event page contains a complete list of activities happening in your community — many farm industry associations, businesses and Ag More Than Ever partners are hosting their own Canada’s Agriculture Day events that are open to the public. It’s all about celebrating Canadian agriculture and food in engaging, fun and respectful ways.

Here are a few additional ideas to get you started:

  • Challenge yourself to make a meal for your family with all Canadian-grown foods.
  • Snap a pic of what you’re doing and share it on social media – include hashtags like #CdnAgDay, #IWorkInAg or #FarmLife
  • Are you a foodie and huge fan of Canadian food? Use this day to ask your food questions!
  • Host a potluck and encourage your friends to use all Canadian ingredients. Tweet about it with #CdnAgDay as well as food-based hashtags, such as #LoveYourFood and #Foodie, to connect with those outside the farm audience
  • Visit AgMoreThanEver.ca and take an agvocate challenge.
  • Give back to the community by volunteering at your local food bank or soup kitchen.

For additional suggestions, check out the tip sheet at: http://bit.ly/2hRT319

Visit AgDay.ca for more ideas to celebrate Canada’s Agriculture Day and downloadable resources to help you out. The website has merchandise, graphics, message templates, print ads and more.

Farm & Food Care is proud to support Canada’s Agriculture Day and encourages everyone involved in the industry to get involved and celebrate the day in their own way!

360 Virtual Reality Farm Tours – They’re Udderly Amazing!

By Matt McIntosh, Farm & Food Care

Like many, I enjoy knowing how things work — there’s a reason shows such as “How It’s Made” have been through nearly 30 seasons, after all.

In the spirit of seeing first-hand how something comes to be, I’m excited to say Farm & Food Care’s latest project, FarmFood360°, is now live. With a new website and mobile capability, the project uses 360 degree video and VR (virtual reality) technology to give viewers an immersive look at where our food comes from.

The first tour looks at a dairy farm where the animals are in charge. It’s a modern farm where cows use a voluntary milking system; that’s a milking system that, quite literally, lets them choose when they want to be milked.

The remaining two tours showcase dairy processing plants: one for milk and one for cheese — one of my personal culinary favourites.

Being able to tour facilities like these virtually is also a handy thing because access to these type of locations is, generally, restricted to ensure food safety and quality.

Understanding that there are real people behind the food we eat is critical, too, so there’s also a wealth of interviews with dedicated Canadian farm families and food processing company employees. The story of our food begins and ends with people, after all, so it only makes sense to include them.

At Farm & Food Care, we’re planning to expand the FarmFood360 website to include more 360° tours in 2017. Food literacy is important to so many people, whether in a personal or professional capacity, and I’d like to think this project helps those interested get the facts in the most compelling way possible — both where food comes from, and how it gets to store shelves. 

We’re appreciative too, to our partners at Dairy Farmers of Canada and Gay Lea Foods Co-operative Ltd., to helping us get this project off the ground.

If interested, check out www.FarmFood360.ca. Our 23 older point-and-click virtual farm tours are there too (filmed over the last 10 years); they may not look as fancy, but there’s still a wealth of information on all kinds of Canadian farms, from vegetables and eggs, to ostrich and elk. 

It’s up now, it’s free, and in my humble opinion, the Internet is  better because of it.

How Facebook Helped Me Make Friends With GMOs

By Julie Mellor-Trupp

I’ve been obsessed with good health and nutrition since I was a teenager. As a young mom, I did everything possible to ensure my kids’ good health. I chose organic and natural foods, and used all-natural remedies, pesticides, and cleansing agents – only the best. My guidebooks were the myriad of materials provided by health gurus, celebrities and yoga instructors.

Julie Mellor-Trupp writes from Toronto, Ontario.

Then I discovered Facebook. I joined some health groups, and learned about evil corporations like Monsanto, which was trying to poison both us and the environment with dangerous pesticides and GMOs.

My mission was clear: I needed to inform the world of these terrible things.

I was well into my first few months of this commitment when one new member in an anti-Monsanto group suddenly chose me as his mentor, asking for all I knew.

He questioned endlessly, I answered. He questioned my answers. He forced me to search for ever more information.

It got tiresome and I started throwing in links without even reading them. I just ‘knew’ that they were good links; the headlines all matched my views. He read them all – and questioned me sentence by sentence. That meant I had to actually read everything I had shared, and found to my surprise that half of the links that I had provided went against everything I believed.

I started asking a lot of questions myself on my favourite forums, seeking evidence for claims that, days before, I had merely ingested as facts.

I soon found out any challenge to a claim on anti-GMO sites had me being called a shill for Monsanto and permanently removed. I realized that by stifling all challenges and silencing dissent, group members forced others to fall in line, mindlessly and unquestioning. I was shocked that my months as a ‘good member’ meant nothing to people who had now turned against me, merely for asking for evidence of their claims.

Fortunately, I found Facebook forums where I wasn’t yelled at whenever I questioned someone’s post on the subject of food and GMOs. I even joined sites that weren’t anti-GMO, wanting to know how ‘they’ could believe in this terrible unnatural technology.

Click here to Read More about GMOs in the Real Dirt on Farming! 

I’ve learned to respect the views of people who had been educated on subjects about which I was concerned – for example, farmers, biotechnologists and, yes, even those who work for Monsanto. I recognized that some celebrity actor knows no more about science than do I – and shouldn’t have as much influence on public opinion as a university-educated professional.

I even found organic farmers who support GMOs for a sustainable future.

I have come to realize that biotechnologists and farmers are not evil, paid-off or misguided. They kiss their babies before leaving for work and strive to make a better world like the rest of us.

I’ve realized the harm that comes from being uncritical.That those who aren’t speaking from a position of knowledge or education CAN hurt my family – by not vaccinating children, by controlling what is taught in schools, and by lobbying governments into making wrong decisions.

I’ve come to realize that people don’t have a right to their own facts, and that there aren’t always two equal sides to a story.

To ‘pay it forward,’ I now run several fact-based Facebook sites.I try to help others who are confused and fearful about current agricultural practices, as well as other controversial topics like vaccines, pesticides, chemicals and media’s often-misinformed portrayal of scientific research.

I’m every bit as committed to good health as I was as a teenager and young mom, but I’ve learned so much about what really constitutes truth, and what represents distorted propaganda for other agendas.

Julie Mellor-Trupp and her family live near Toronto, Canada.

Taking Back the Farm: The Münchhoff Farm’s Story

By Kelly Daynard, Farm & Food Care Ontario

I began working as a journalist almost 25 years ago and have specialized in writing about agriculture for most of that. Over the years, I have been constantly awed and inspired by the Canadian farmers I meet. Without exception they’re humble, imaginative, innovative, and passionate about what they do to feed their families, communities, and countries and the world. I love nothing more than to help share their stories.

For the last eight years, I’ve also been fortunate to be able to attend the annual congress of the International Federation of Agricultural Journalists (IFAJ). The congress, held annually in a different country of the 40+ member guilds, brings together agricultural journalists and communications professionals to discuss common issues and learn about food and farming in the host country.

During that time I’ve met hog farmers from Slovakia; nursery growers from Finland; shrimp, crocodile, and sugar cane farmers from Australia; sheep farmers from New Zealand; beef farmers from Argentina, Belgium, and the USA; fruit, vegetable and grain farmers from all of those countries and more. While some of them may speak different languages than the farmers I work with in Canada, they share the same commitment and passion for their chosen careers.

And, while I find every one of their stories interesting, on occasion I’ll hear a story that touches me to the core.

The most recent congress, held in July of 2016, was in Bonn, Germany. After the main event ended, ten journalists from seven countries headed out for a deeper dive into farming in the north/east regions of the country. We toured chicken and hog farms, an agricultural research facility, large dairy processing plant, organic egg farm, grain terminal and much more.

At one stop we met Klaus Münchhoff. We were there to hear about his successful grain farm. He farms about 972 hectares of land, growing wheat, barley, peas, and rapeseed. He’s also recognized as a pioneer in German agriculture, introducing precision technology equipment into his business long before many realized its importance or value.

But it was the story he told after talking about his farming operation that had our group hanging on his every word.

He was born in 1953 in small town called Derenburg on land that had been in his family for more than 200 years (the current farmstead was built in 1871).

Klaus was only six-weeks old when his grandfather received word that his father and uncle were to be arrested the following night by the East German regime. It was a terrible time for farmers in East Germany, Klaus explained, and his grandfather had tried to protect the farm as much as he could. Years earlier, he’d divided the land into three parcels between himself and his sons so that the remaining farms were each smaller than 100 hectares, as larger farms were being taken away from the state at a much more rapid rate.

The Münchhoff farm as it looks today – restored after being run for decades by the East German regime

With the tightening of the borders in the early 1950s, rulings became even more severe. Klaus explained that taxes were being raised higher and higher and a farmer could be sent to prison (for example) if his cows didn’t give as much milk as the government thought they should.

His father and uncle escaped to West Germany as soon as they received that warning. Baby Klaus and his mother followed a few days later.

Left behind when their sons escaped, his grandparents and other relatives paid the consequences. They were forced out their family home; their livestock was confiscated by the state and the furniture that they couldn’t move on short notice was sold at highly discounted prices (20 cents for a cupboard as an example) with proceeds going to the state.

Thirty-six years passed. Klaus was raised in West Germany, attending law school and later opening up a property management business. But while he remembered nothing of his family’s home in East Germany, he always knew that was where he belonged.

His grandparents had eventually been able to join them in West Germany. As people became senior citizens, they were considered a burden to the state so they were encouraged to leave, Klaus explained, “They got rid of old people.”

German grain farmer Klaus Münchhoff shows a collage of photos depicting what his farm looked like after they reclaimed it when the Iron Curtain fell.

The wall between East and West Germany fell on November 9, 1989. Three days later, Klaus and his family set off for Derenburg, for a home that he only knew from old photographs.

When they arrived, he introduced himself to the man who opened the door. Upon hearing the name Münchhoff, the man said with surprise in his voice, “So now come in because this is all yours.” He had recognized the last name because villagers still referred to it as the Münchhoff farm.

Klaus’s father returned soon after for an emotional homecoming. “He was so overwhelmed that he cried for two weeks,” Klaus told the group of visiting journalists.

The farm looked very different than it had in 1953. It had been state-owned for more than three decades and run by a cooperative. The manor-style home had been subdivided into four shabby apartments and the many farm outbuildings were in varying stages of disrepair. Klaus considers himself lucky, though. The buildings were still being used to house livestock so they were standing – if not in the best of shape. Many farmers returned, he said, to find their houses and barns abandoned and destroyed.

The Münchhoff family was also fortunate that they were able to produce documentation staking claim to the property prior to it being taken over by the communist dictatorship. And although it took two years to get their land back, they were able to do so at no charge. Other farmers had to buy their land back or work in partnership with farmers from local cooperatives. Over the last 25 years, Klaus has restored his family’s home, at great personal expense.

This was only one of the stories we heard about the impact of the Iron Curtain.

Catarina Köchy, who farms with her husband, daughter and son-in-law on land in West Germany, just a few fields from where the wall once stood, acts as a guide at the Hötensleben border museum – where a 350 metre section of the wall and two guard towers still stand as a reminder of the country’s dark past.

As a young child, she recalled that her parents – and parents of her school classmates – would bring them to the wall during the holiday season to sing Christmas carols. She said that the students all hated the ritual – not understanding its importance. But after the wall fell and long-separated families and neighbours were reunited, those from East Germany said that they treasured the sound of that music knowing that they hadn’t been forgotten by their West German friends and family.

These stories, told as sidebars to the farm stories we were there to hear, were incredible to listen to and won’t soon be forgotten.

What’s the deal with hormones?

By Jean L. Clavelle, Farm & Food Care Saskatchewan

I’m just going to say it — grocery shopping is complicated business. You are bombarded by confusing marketing campaigns and it seems everywhere you turn there is another ‘dangerous’ food item you should avoid.

Take hormones, for example. You see chicken, turkey, and dairy products with stickers that say “hormone free” or “raised without the use of added hormones” and then around the corner, cattle ranchers ask us to buy their “grown with hormones” beef! What’s the deal?

It’s true. Chicken and turkey farmers do not use hormones. The truth is they just don’t need to. Animal scientists have done a pretty good job of selecting the breeds of birds that grow the fastest. They have figured out the best feeds that the birds require, and farmers hire animal nutritionists that develop food specifically for their birds. Farmers are particularly aware of the environmental factors that will slow growth, such as changes in air temperature, humidity extremes and lighting and they do their utmost to ensure those are controlled or eliminated. Not only that, but they limit barn access to everyone but family and farm employees to prevent exposure to diseases or stressful situations. Basically, these birds are already growing under peak physiological conditions.

If a farmer wanted to, though, could he or she still use hormones? The answer is no. You might be surprised to know that the use of hormones in poultry farming was actually made illegal in Canada in 1963.

dyk-chicken-1However, there’s another reason, too. Hormones are naturally occurring and necessary for biological function. In poultry, for added hormones to be effective in improving growth, they would need to be administered in sequence with the peaks in their existing hormone pattern (which occur several times daily) and they would need to be injected intravenously. Given the current scale of poultry farms (most farms have several thousand birds), the cost to administer and the stress to the animal, the impracticalities are just too significant for this to be a plausible management strategy. So, NO CHICKENS are ever raised with added hormones.

The same is true of dairy cattle. It is illegal for Canadian farmers to use hormones in dairy cattle farming. But, this is not due to human health concerns. In fact, the U.S. does allow hormones to be used in dairy cattle — a hormone called recombinant bovine somatotropin (or rBST for short). So why don’t Canadian dairy farmers use rBST in milk production?

Because the advances in dairy farming are astonishing! There are now robotic milkers which allow cows to decide when and how often they wish to be milked, waterbeds for cow comfort, and we even have scientists who devote their entire careers to studying cow welfare. Canadian farmers have a national dairy herd that is considered among the highest level of genetic quality in the world to optimize animal production. Dairy farmers use nutritionists who balance the cows’ diets using the best of the best food ingredients. All in all, Canadian farmers are dedicated to ensuring healthy, stress free cows, promoting efficient milking and prioritizing cow comfort and welfare, which means dairy cattle have reached peak milk production without the need for added hormones.

Research has shown that using hormones to increase milk production in dairy cattle that are already milking at a high rate can result in health problems for the cows. Wisely, Canada decided this was not a necessary practice and banned its use due to animal welfare concerns – not because of fears regarding human health impacts.

But why do beef farmers use hormones? Hormones for beef cattle are administered via very small (2 mm in diameter), slow-release capsules placed under the skin in an animal’s ear where they dissolve over a period of months. These hormones work by enhancing the production of naturally-occuring hormones, by directing growth towards muscle and away from fat. Growing muscle takes much less energy (and is more efficient) than growing fat (which is less efficient). As a result beef cattle given hormones grow faster, have leaner compositions, and make more efficient use of the feed that they eat. These are important and environmentally beneficial things.

Now, it is true there are differences in hormone levels between beef raised with hormones and beef raised without hormones. That difference is about one nanogram or less. A nanogram is one billionth of a gram. For context, that is the equivalent of one second in 32 years, one foot in a trip to the moon, or one blade of grass in a football field. So, yes, technically there is a measurable difference in hormone levels found in beef raised with added hormones, but one that is minuscule.

Major governing health organizations (including Health Canada, World Health Organization, and United Nations) agree that this tiny difference is of no significance to human health. I should also point out that no peer-reviewed scientific studies exist to indicate eating beef produced with hormones has any negative impact on human health.

It might be surprising to learn that hormones are in all living things and that the relative amount of hormone in beef, either with added hormones or without, is much less when compared to many other food items regularly consumed in North American diets. For example, a 355 ml glass of beer contains nearly 8 times the amount of estrogen than a serving of beef grown with hormones, and a serving of cabbage contains over 1,000 times the amount of estrogen than an equivalent serving of hormone-raised beef. A pre-pubertal boy would have to eat over 8 cows’ worth of beef produced using hormones PER DAY to match his own daily production of estrogen. Please keep in mind though that even at higher levels, like those found in cabbage, and regardless of the food source they come from, hormones are proteins and are simply broken down into amino acids during digestion just as any other protein.

My take home message? Please do not be frightened of your food. Canadian farmers, scientists and government health organizations have our best interests at heart when it comes to the health, safety and affordability of our food supply. Continue to make nutritious choices, keep asking questions, and get to know a farmer so you have someone to talk to about your concerns!

READ MORE IN THE REAL DIRT ON FARMING, PAGE 23

What it Takes to Create Success for a Small Dairy

By: Matt McIntosh for Farm & Food Care Ontario

Keeping a diverse portfolio isn’t a bad thing in the business world, and agriculture is no different. For Rob and Julie Eby, for example, diversification is the cornerstone of their farm business.

The couple live on a small dairy farm near Ayr, Ont., called Pleasant Nook Jerseys on a property near the dairy farm that Rob grew up on. In 2009 Julie’s parents decided it was time to retire, and passed ownership of their dairy herd to Julie and Rob, who are the farm’s fourth generation.

Rob and Julie have three children, Rilee (age 6), Presley (age 4), and Brinkleigh (age 2), and along with their daughters, are the featured faces for the month of December in the 2016 Faces of Farming calendar.

 Their dairy herd consists of a mix of 30 Jersey and Holstein cows, a smaller herd by Ontario and Canadian standards, and they maintain 25 acres for hay and pasture land.

The cows are housed in a pack and box-stall barn – the ones located in Ayr, anyway. Pleasant Nook, you see, is actually divided between two locations, one in Ayr and the other further south in Fisherville. Rob explains that, while the farm was originally located in Fisherville, he and Julie are currently discussing moving the entire farm to their Ayr location.

Julie attended Ridgetown College for a general agriculture diploma before taking over the farm, and now she takes care of the farm’s day-to-day operations. Similarly, Rob went to the University of Guelph for agribusiness. And, despite also working as the owner and manager of a nearby farm equipment dealership, he spends a considerable amount of time with their cows during mornings, evenings and weekends.

Milk production, however, is only one part of Pleasant Nook. As Rob explains, his family and Julie’s family are well-known for both dairy cow genetics, and for producing top-notch show cattle.

“We’ve always been involved in showing cattle,” says Rob. “Cattle shows are a hobby, as well as a way to merchandize and get your farm name out there.”

When Rob says his family has “always been involved” with showing cattle, he certainly means it. Just a quick visit to the farm’s website – www.pleasantnook.com  – illustrates that point. They have received numerous awards and countless nominations at a wide range of events – from Toronto’s Royal Winter Fair and the New York Spring Dairy Carousel to smaller local events and 4-H competitions.

The root of the Ebys’ success at shows and other competitions, though, is good genetics. According to Rob, studying bloodlines and pedigrees, as well as good animal husbandry, is what helps his family achieve many of their goals. Rob and Julie incorporate this into their farm business through two methods; striving to make their cattle as attractive and productive as possible, as well as selling embryos and genetic stock to other farmers.

“Small farms can still survive, but sometimes you have to be a little more creative,” says Rob. “You can’t always just rely on milk production.”

As for future plans, both Rob and Julie say they would like to continue moving all the cattle to their Ayr farm, while simultaneously expanding their acreage.

Their children are very involved in figure skating, dance and gymnastics. Because of their involvement with cattle shows, the Ebys have a long tradition of involvement with 4-H as both team members and club leaders. Julie also, when time permits, volunteers at their local preschool.

Perhaps unsurprisingly, though, the couple’s favourite pastime is still spending time with their family on the farm.

“Watching how animals develop is fascinating to us,” says Rob.  “Everything we do is for the love of cattle and the farm life.”

Celebrate the Moo in Your Money

By Adrienne Ivey, Saskatchewan rancher and blogger at View From The Ranch Porch

There was recently a vegan outcry that our new(ish) Canadian money is made with beef by-products (the parts of the cow left over once meat is removed).

Often people don’t realize just how many of our everyday products are made with parts of beef cattle (other than the meat, of course). And, hey, the first R in the Three Rs is reduce — as in, first reduce the amount of packaging and waste created during any production. The same holds true for food production! The more uses we have for non-edible parts of an animal, the better!

cow-in-your

 

 

 

 

 

 

 

 

 

Here are a few things that you can thank livestock for:

  • “New” Canadian money
  • Car tires
  • Footballs (That “Pigskin” isn’t from a pig!)
  • Baseballs (and gloves)
  • Basketballs
  • Tennis rackets
  • Foam in fire extinguishers
  • Jello (and anything else made with gelatin)
  • Marshmallows
  • Car tires
  • Brake fluid
  • Insulin (sometimes)
  • Crayons
  • Candles
  • Perfume
  • Shaving cream
  • Deodorant
  • Asphalt (yep, your tires AND your roads!)
  • Paint brushes
  • Chewing gum
  • Antifreeze (essential to Canadians!)
  • Car upholstery
  • Violin strings
  • China (The plates, not the country!)
  • Ice cream (no, not just the milk)
  • Piano keys
  • Lipstick
  • Wallpaper
  • Paint
  • Many plastics
  • Insulation (also essential to Canadians!)

And many, many more. When I recently toured the Cargill processing plant in Alberta, they were proud to say that 100% of each animal is now being used. As a beef producer, it makes me so very happy to see the entire animal being used in respectful ways. So enjoy your beef, knowing that every little piece is helping make our world go round!