More than Farming: Capturing farmers and moments with Farm Boy Productions

MorethanFarmingI still remember the sideways look my dad launched across the barn back in high school when I told him I wanted to study media. It was during a morning milking that he had asked me what university programs I had applied to.

My family runs a dairy farm in Eastern Ontario. We milk 50 Jersey cows in a tie stall barn. Our land is entirely for feed crops (corn, barley, oats and alfalfa) for the cows and grass pastures. Being that I was the eldest boy in the family, there were many assumptions that I would go on to take over the farm. And while I do miss farming some days, I know I am exactly where I should be and I can always go back home to help my brothers down the road.

Bruce Sargent in his element - on farm with photography gear.

Bruce Sargent in his element – on farm with photography gear.

To my dad’s delight, I ended up at the University of Guelph studying Marketing Management and soon started Farm Boy Productions – a multi-media company focused on agricultural photography and videography. When many were skeptical of a business making videos and websites for farms and agri-business, my dad was my first and biggest supporter.

In my first year, I started by creating a horse farm video and a dairy farm website. Returning to Guelph in the fall for school, I started building a client base in western Ontario.

Very early on I knew I loved my job. Traveling to many types of farms and getting to meet farmers and their families from across Ontario is a very rewarding experience.

Now that Farm Boy Productions is my full time job, I have had five years of exposure to every part of the industry – livestock, machinery, cropping and all types of farms. I get to promote products and programs to farmers and I get to promote this amazing industry to our neighbours in the city. Continue reading